KEYSFORCHANGE
Communication & content strategy for social media
A campaign for Andante Piano to help rewrite the legacy of women in classical music, through emotion, history and inspiration.
Client
Andante Piano, independent classical music label (Netherlands)
What we did
Communication strategy, content creation, video editing, interviews, visual guide
When
March 2024 · Women’s History Month & Piano Day
01
Rewriting the legacy of women in classical music
In March 2024, in honor of Women’s History Month and Piano Day, Andante Piano set out to dedicate the whole month to celebrating the women pianists in their roster.
That’s how Keys for Change was born: a campaign we supported through communication strategy and content creation, turning intention into a story that felt cohesive, moving and visually resonant.
02
Giving voice to the artists
We wanted each artist to have a space to speak in her own voice: to be storytellers, not only performers, and to share their journeys as women in a world where classical music has long echoed mostly male voices.
Their reflections became the emotional heart of the campaign: honest, tender and quietly powerful.
Interviews & reels
03
Our communication strategy
We crafted a tailored strategy so the heart of Keys for Change was not only understood but felt and shared: intentional in every choice, from tone and language to formats, platforms and the emotional arc of each message.
A dedicated visual guide became our creative compass, aligning illustration, color, typography and layout into one shared visual language.
04
A message that transcends sound
A long-form video conversation with pianist and composer Armen Nalbandian reflected on the historical absence of women in classical music and honored Clara Schumann and Nadia Boulanger.
It anchored the campaign in context and meaning, and reflects our belief that design and communication, guided by purpose, can be quiet forces for cultural change.
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