SUMATRACONMARTA
Social media, website & storytelling
An invitation to connect with the heart of Indonesia through the eyes of someone who fell in love with it.
Client
Sumatra con Marta, sustainable tourism in Indonesia
What we did
Marketing strategy, website, blog & SEO, email campaigns, social media
Highlight
Jungle Week, a nature-immersive experience
01
About the project
Marta studied tourism while traveling the world, but it was in Sumatra where she found a home, a community and a purpose. Her project shares the island’s beauty in a way that respects local culture, protects the environment and uplifts the people who live there.
We designed her website, wrote blog posts for storytelling and SEO, and created email campaigns for a fundraising initiative that launched new offerings like the Jungle Week.
02
Strategy and digital presence
Together we rethought how Sumatra con Marta presented itself: a full marketing strategy to align the offerings with what conscious travelers are looking for, from redefining tours to clarifying the message.
The website mirrors Marta’s warmth and intention, so visitors feel informed, welcome and inspired to explore Sumatra, ethically.
03
Social media and storytelling
Marta already had a beautiful story; it just needed the right space to be told. Every post, caption and visual highlights not only the landscapes but the people, values and cultural richness of Sumatra.
Our approach was to build an online community rooted in respect, curiosity and care, just like the trips Marta offers.
Reels
Jungle Week
04
A project that travels with purpose
Marta’s passion, ethics and commitment to sustainability were already there. We simply gave her story the shape and tools it needed to go further.
This is what travel can look like when it’s led by values. And this is the kind of work we love to do.
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